Alex Saar - Communications Designer
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Cold Stone Creamery

    A fresh face for frozen treats

 

Cold Stone Creamery

(2016) Student work: branding

Cold Stone Creamery is a multi-national ice cream franchise known for their unique presentation of custom, hand-mixed treats prepared on a frozen granite stone. Due to their existing dated parlour interior look and lack of differentiation in the marketplace, the Cold Stone Creamery brand was underperforming and failing to captivate a new generation of ice cream lovers.

In order to reflect the zany, playful and wondrous “create-your-own” ice cream treat experience, the brand needed to express a more lively character. The name was simplified to form a more recognizable signature, while the custom type style embodies tasty melting ice cream. The complementary modular pattern connects the brand applications and represents the mixed ingredients. A new social media plan was also established to better communicate the offer and branding to the new younger demographic.

 
Cold Stone Creamery rebrand process sketches
 
Cold Stone Creamery rebrand Signature Details
Cold Stone Rebrand Coupon