Alex Saar - Communications Designer

Estra Windows and Doors



Estra Windows and Doors

(2016) Student work: branding, copywriting, web design

Estra is a high quality window and door manufacturer operating in the Lower Mainland. With the desire to frame luxury views for wealthy homeowners, Estra takes dream homes to the next level with carefully designed and crafted details.

The sleek nature of Estra windows is represented by the angular letterforms of the brand wordmark. These angles become key supporting elements throughout the brand applications and are paired with a photographic style that highlights the attentive quality of the product offer. The brand visual language uses a smokey blue and rich grey colour palette which contributes a look of modern sophistication and helps the brand to stand out in the competitive landscape.